Amazon Advertising is a self-serve advertising platform. Authors and publishers can access it through various Amazon programs including Kindle Direct Publishing, Amazon Advantage, Amazon Vendor Central, and Amazon Seller Central. Publishers set daily budgets for campaigns, and declare maximum bids for every time someone clicks or taps on ad. It offers publishers of any size […]
Why publishers are turning to Amazon Advertising Read More »
This Amazon Deep Dive video explores Amazon Advertising. You’ve probably seen Amazon ads before, in search results or on product detail page carousels or the Amazon phone app. The video also gets into the basics of Amazon’s CPC platform, the difference between Amazon Advertising Sponsored Brand and Sponsored Product ads, how to prepare creative assets
Amazon Deep Dive for Publishers: How Amazon advertising works Read More »
In late 2019, Amazon updated the interface for Amazon Advertising. This short video shows how to navigate the new interface, and how to customize the metrics shown to get the most relevant information to make decisions about your Amazon Advertising campaigns. Also includes a discussion of Amazon Advertising ACOS. NOTE: This is not an official
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In my Amazon Deep Dive video series, I talk at length about Amazon Advertising metrics, from ACoS to Sales. But there are 2 vital metrics that Amazon Advertising doesn’t provide – spend per sale, and the conversion rate. In the following 8-minute video, I explain why these metrics are so important. Even better, I show
If you have been using Amazon Marketing Services (AMS) in recent years, you probably received an email this week describing the new name: Amazon Advertising. But the big news is not the name. It’s the new interface, and a new requirement for “Sponsored Brands” (formerly Headline Search Ads). First, the announcement: We are excited to
AMS is now Amazon Advertising, but the big change concerns Headline Search Ads Read More »
When I launched the Lean Media book, one of the most important promotional tools was Amazon Advertising (formerly Amazon Marketing Services, or AMS), a self-serve advertising platform available at advertising.amazon.com. It allowed me to start promoting the book even before it was released, by sending potential customers to a preorder page. You can use Amazon
What is Amazon Advertising (formerly AMS)? Read More »
If you use Amazon Advertising (formerly Amazon Marketing Services, or AMS) advertisements to sell media (such as books or video games) or other products (electronics, toys, clothing, office goods, etc.) you are no doubt familiar with the Amazon Advertising dashboard. It presents many metrics, but one of the most interesting is ACoS, or Average Cost
Why you can’t trust ACoS metrics in Amazon Advertising (and two alternatives) Read More »
For my business, Amazon Advertising is the number one destination of my marketing spend – currently, more than $5,000 per month. I started on the Amazon Advertising platform in 2016, and I’ve been using Amazon Sponsored Brand Ads since they were made available in my ad console 5 years ago. Here’s the step-by-step workflow:
Amazon Sponsored Brand Ad setup, step by step Read More »
“Amazon roll-ups” or “Amazon aggregators” were hot 3 years ago. Not anymore. Thrasio, one of the bigger companies in this space, recently announced it is filing for bankruptcy. Others have major problems, including Perch and Benitago. The founders of the aggregators are generally capable people, raised money from global VCs or private equity, and in
Amazon aggregators were hot. What happened? Read More »
Amazon Detail Page Evaluation Does your product page fail to convert browser into buyers? Dr. Amazon is my flat-rate consulting service for sellers and publishers. It provides a detailed evaluation of product listings and actionable tactical advice to improve conversion rates. In the video evaluation (see sample below) and summary report, I focus on the
