This Amazon Deep Dive video explores Amazon Advertising. You’ve probably seen Amazon ads before, in search results or on product detail page carousels or the Amazon phone app. The video also gets into the basics of Amazon’s CPC platform, the difference between Amazon Advertising Sponsored Brand and Sponsored Product ads, how to prepare creative assets for an Amazon Advertising campaign, and issues you may encounter evaluating ads, from misleading ACoS metrics to calculating conversion rates.
NOTE: This is not an official Amazon Advertising video, nor do I represent Amazon. Please read and review the relevant Amazon terms of service to learn more about Amazon programs for sellers, including Amazon Advertising, Amazon Seller Central, and Amazon Associates. i30 Media Corporation cannot be held liable for any direct, indirect, incidental, consequential, or special damages of any kind, or any damages whatsoever, arising out of or in connection with the use of this video.