Ian Lamont is the founder of i30 Media Corporation and the creator of the Lean Media framework. His media career has spanned more than 25 years across three continents, including a stint in the British music industry and a six-year residence in Taipei, where he learned Mandarin and worked for a local TV network and newspaper.
After returning to the Boston area, Lamont shifted into digital media, building websites for Harvard University, developing online services for technology publisher IDG, and serving as managing editor of The Industry Standard blog platform and prediction market. Later, he founded two ventures, including a mobile software company and i30 Media, which publishes In 30 Minutes guides.
Lamont began work on the Lean Media framework after attending a 2010 M.I.T. lecture by Eric Ries, an early proponent of the Lean Startup movement and author of The Lean Startup. Ries’ focus was on software and technology startups, but Lamont realized certain lean ideas about product development, feedback cycles, and eliminating waste could be applied to media content as well.
“Just as Ries had described a framework for tech startups, I wanted to create a lean framework that was specific to media ventures,” Lamont says. “While media and technology startups share some commonalities, I believe there are some big differences in the way a band, video producer, author, games designer, or an online editor approaches developing media and connects with audiences.” He adds, “Hard-to-measure intangibles such as creativity, design, and brand really do matter.”
Lamont is a graduate of the Boston University College of Communication and MIT’s Sloan Fellows Program in Innovation and Global Leadership. He writes about Lean Media and related business and media topics at leanmedia.org.
Ian Lamont has spoken about Lean Media at academic, publishing, and startup events. He regularly gives presentations about topics relating to digital media businesses, including Amazon Advertising and Amazon FBA, creating media brands, and developing platform strategies.
Are you interested in having him speak at your event about Lean Media, the business of media, or working with platforms such as Amazon and Facebook? Use the contact form to get in touch.
Ian is no longer available for consulting owing to the time requirements.
Earliest evidence of biz team interfering w/ creative team? Commissioned 1486 Virgin of the Rocks by Leonardo Da Vinci (L) shows angel pointing at baby St. John, breaking flow b/t Mary and Jesus. 1508 version (R) doesn't show angel's hand. Via @WalterIsaacson book. #leanmedia pic.twitter.com/7b0Yyjukcg
Lean Media wins a Ben Franklin book award at @ibpa #PubU2018: leanmedia.org/lean-media-get… Many thanks to test audiences, book industry peers, and editorial/production team. pic.twitter.com/y1FMC5LWbs
Great song, @joecoscarelli gets the backstory. But did choice of which talented vocalist to use matter? Producers wanted someone who "sounded like Sara" w/ slight rasp. But would audiences have grooved to diff singer? #leanmedia approach would use demos with test audiences. twitter.com/joecoscarelli/…