Ian Lamont is the founder of i30 Media Corporation and the creator of the Lean Media framework. His media career has spanned more than 25 years across three continents, including a stint in the British music industry and a six-year residence in Taipei, where he learned Mandarin and worked for a local TV network and newspaper.
After returning to the Boston area, Lamont shifted into digital media, building websites for Harvard University, developing online services for technology publisher IDG, and serving as managing editor of The Industry Standard blog platform and prediction market. Later, he founded two ventures, including a mobile software company and i30 Media, which publishes In 30 Minutes guides.
Lamont began work on the Lean Media framework after attending a 2010 M.I.T. lecture by Eric Ries, an early proponent of the Lean Startup movement and author of The Lean Startup. Ries’ focus was on software and technology startups, but Lamont realized certain lean ideas about product development, feedback cycles, and eliminating waste could be applied to media content as well.
“Just as Ries had described a framework for tech startups, I wanted to create a lean framework that was specific to media ventures,” Lamont says. “While media and technology startups share some commonalities, I believe there are some big differences in the way a band, video producer, author, games designer, or an online editor approaches developing media and connects with audiences.” He adds, “Hard-to-measure intangibles such as creativity, design, and brand really do matter.”
Lamont is a graduate of the Boston University College of Communication and MIT’s Sloan Fellows Program in Innovation and Global Leadership. He writes about Lean Media and related business and media topics at leanmedia.org.
Ian Lamont has spoken about Lean Media at Harvard University, IBPA’s Publishing University, and elsewhere. Interested in having him speak at your event about Lean Media, or to give a tailored presentations for specific industry verticals, including film/video, music, books, news, online media, or advertising/marketing? Use our contact form to get in touch.
If your organization would like to evaluate or incorporate Lean Media, but is unsure of where to start, ask about our consulting packages for creative teams or business leaders. Consulting can include strategic Lean Media approaches for organizations, or focused help for specific projects and teams. Custom packages are also available, and can include training, workshops, and coaching. Use the contact form to get in touch.
In the #leanmedia book, the idea that business stakeholders have to be involved in the creative process of making media is dismantled. Business feedback can even be harmful.Get rid of unnecessary approvals, reviews, and meetings ... if you can.#leanmedia #leanstartup pic.twitter.com/Rvj07li6ZZ