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This Amazon Deep Dive video explores Amazon Advantage, and why publishers may want to try it out for offset-printed books and special types of media products. It includes a review of the interface as well as special marketing opportunities, including Amazon Vine and A+ detail pages. NOTE: This is not an official Amazon Advertising video, norRead more

Amazon Seller Central (sellercentral.amazon.com) allows practically anyone to sell new or used goods (including their own branded products) on Amazon. This video explains the free and pro tiers for Amazon Seller accounts, and the difference between Fulfilled by Amazon (FBA) and Fulfilled by Merchant (FBM) when shipping goods to customers. It also covers various promotionalRead more

Learn how to add items to a Shopify store collection. This short video explains how it works, using real examples on a basic Shopify store. Length: 5 minutes. NOTE: This is not an official Shopify video, nor do I represent Shopify. Please read and review the relevant Shopify terms of service to learn more. i30 Media Corporation cannotRead more

The drumbeat of news concerning Amazon’s broken, corrupted system for third-party sellers continues. In the past I’ve talked about how innocent sellers can get snared by Amazon’s rules while sellers breaking them get off scot-free. Publishers are also affected. There is even an actual case of corruption involving sellers, “Amazon consultants,” and Amazon employees, whichRead more

Ancillary products on Amazon or your website don’t only have to be the domain of million-dollar publishing brands. This short video shows all kinds of product examples, from children’s books to nonfiction. It includes best practices for evaluating marketplace opportunities, and detailed descriptions of various production considerations, including manufacturing, packaging, and weight. NOTE: This isRead more

This Amazon Deep Dive video explores Amazon Advertising. You’ve probably seen Amazon ads before, in search results or on product detail page carousels or the Amazon phone app. The video also gets into the basics of Amazon’s CPC platform, the difference between Amazon Advertising Sponsored Brand and Sponsored Product ads, how to prepare creative assetsRead more

I get asked this question a lot. And, as I described in the book, the answer basically boils down to roles. At a very high level, you want just enough people on the team to make something great. People should have clearly defined roles with not too much overlap. For instance, if you’re making anRead more

The foundation of Amazon product discovery lies in its search engines and product detail pages. This video covers both web and mobile search, keyword visibility, affiliate programs, detail page optimization, and best practices for product descriptions and customer reviews. NOTE: This is not an official Amazon Advertising video, nor do I represent Amazon. Please read andRead more

If you want to grow your Amazon publisher business, you need to know how Amazon views the world … and develop a strategy that strengthens YOUR business in the long run. The Ten Commandments of Amazon covers everything from Amazon’s “flywheel” business model and value chain to navigating Amazon terms of service. There’s also adviceRead more

That said, getting noticed and reviewed in practically every genre is very difficult in the United States, owing to the tremendous amount of new material being published every year, especially by self-published authors. I’ve seen estimates that there are more than 1 million new titles published in the U.S. every year, which is astounding. Most,Read more