Learn how to add items to a Shopify store collection. This short video explains how it works, using real examples on a basic Shopify store. Length: 5 minutes. NOTE: This is not an official Shopify video, nor do I represent Shopify. Please read and review the relevant Shopify terms of service to learn more. i30 Media Corporation cannot […]
Shopify basics: How to add items to a collection Read More »
The drumbeat of news concerning Amazon’s broken, corrupted system for third-party sellers continues. In the past I’ve talked about how innocent sellers can get snared by Amazon’s rules while sellers breaking them get off scot-free. Publishers are also affected. There is even an actual case of corruption involving sellers, “Amazon consultants,” and Amazon employees, which
Amazon is broken, and the good guys are losing Read More »
Ancillary products on Amazon or your website don’t only have to be the domain of million-dollar publishing brands. This short video shows all kinds of product examples, from children’s books to nonfiction. It includes best practices for evaluating marketplace opportunities, and detailed descriptions of various production considerations, including manufacturing, packaging, and weight. NOTE: This is
This Amazon Deep Dive video explores Amazon Advertising. You’ve probably seen Amazon ads before, in search results or on product detail page carousels or the Amazon phone app. The video also gets into the basics of Amazon’s CPC platform, the difference between Amazon Advertising Sponsored Brand and Sponsored Product ads, how to prepare creative assets
Amazon Deep Dive for Publishers: How Amazon advertising works Read More »
I get asked this question a lot. And, as I described in the book, the answer basically boils down to roles. At a very high level, you want just enough people on the team to make something great. People should have clearly defined roles with not too much overlap. For instance, if you’re making an
How big should a Lean Media team be? Read More »
The foundation of Amazon product discovery lies in its search engines and product detail pages. This video covers both web and mobile search, keyword visibility, affiliate programs, detail page optimization, and best practices for product descriptions and customer reviews. NOTE: This is not an official Amazon Advertising video, nor do I represent Amazon. Please read and
Amazon Deep Dive for Publishers: Amazon search and detail page basics Read More »
If you want to grow your Amazon publisher business, you need to know how Amazon views the world … and develop a strategy that strengthens YOUR business in the long run. The Ten Commandments of Amazon covers everything from Amazon’s “flywheel” business model and value chain to navigating Amazon terms of service. There’s also advice
Amazon Deep Dive for Publishers: 10 Commandments of Amazon & strategy basics Read More »
That said, getting noticed and reviewed in practically every genre is very difficult in the United States, owing to the tremendous amount of new material being published every year, especially by self-published authors. I’ve seen estimates that there are more than 1 million new titles published in the U.S. every year, which is astounding. Most,
Advice to a foreign science fiction writer self-publishing in the U.S. Read More »
There was a big development for Amazon FBA sellers over the weekend as the Coronavirus shutdown effect spreads: Amazon Prime delivery of many (but not all) non-essential items has extended out to April 21, nearly a month from now. Here’s what I saw on one of my listings: However, other items still show 4-day delivery:
Coronavirus throws another wrench into Amazon’s works Read More »
I use several printers at my company. While I sometimes use offset runs (as I did for the first edition of Lean Media) for most titles I use print-on-demand (POD) providers. Here’s my short review of the differences between Amazon KDP Print vs. IngramSpark (or LSI, also operated by Ingram) KDP Print Consistent alignment of
A publisher’s take on KDP Print vs. IngramSpark/LSI Read More »
