I’m constantly surprised how much outdated thinking persists in publishing. Not just newbies. People who have been in the game for years and are still using a 20th century playbook when it comes to gatekeeping, marketing, and editorial/creative. I also see a lot of denialism about the state of the industry, which is really holding […]
In publishing, outdated thinking and denialism are not helpful Read More »
Earlier this month I mentioned dark patterns with Amazon Advertising campaigns – subtle cues that encourage you to spend more on bids and daily budgets, despite having no benefit to the advertiser. Here’s another dark pattern alert, this time for Facebook lead campaigns. This Facebook lead ads dark pattern has the potential to waste marketing budget
Facebook Lead Ads Dark Pattern Alert Read More »
We don’t recommend giving customers Amazon free shipping for seller-fulfilled items, but if you want to set up an Amazon free shipping template (and your profit margins allow it) here’s how to do it in Amazon Seller Central. WARNING – Amazon dark patterns alert! Narrator Ian Lamont is an experienced Amazon, Shopify, and Etsy seller
Have a new edition of a book on Amazon KDP? Here’s how to apply existing A+ content to it. Narrator Ian Lamont is an experienced Amazon, Shopify, and Etsy seller who has built two successful brands from scratch.
Amazon KDP tutorial: How to apply existing A+ content to a new book Read More »
This is unusual. An Amazon employee (@Charles in the attached thread) posted a detailed, engaging response to third-party RA drop-shippers who find customers on Amazon but fulfill through another retailer or brand. This is an attempt at retail arbitrage, where a seller finds a cheap source for a product, charges the regular price on Amazon,
Amazon to RA drop-shippers: Mess up your POA, and you’re toast Read More »
Amazon aggregators (aka “Amazon roll ups”) buy up-and-coming brands that sell products on Amazon. The idea is to buy lots of small Amazon-based brands (FBA or FBM), and achieve growth via economies of scale with more efficient marketing, sourcing, logistics, and back-office operations … in theory, at least. VC-funded aggregators had been raising lots of
Amazon roll ups: operational vs. intangible challenges Read More »
How to cancel Amazon FBA shipments BEFORE they go out, and only if you follow an important requirement … it has to be within 24 hours of creating the shipment. Here’s how:
How to cancel inbound Amazon FBA shipments Read More »
This is rare. According to the Society of Authors, Amazon actually agreed to change its ebook return policies after years of complaints authors and publishers about the “refund loophole” for Kindle books. In a nutshell, Amazon customers could get a full refund on a Kindle purchase within 14 days, even if the book had been
Amazon actually backs down on the “refund loophole” for Kindle books Read More »
I watched this scammy KDP success video so you don’t have to, featuring a supposed guru offering terrible advice for Amazon KDP “passive income” schemes that are destined to fail and possibly get you kicked off Amazon KDP. What he’s really after is your money, through low-value “masterclass” subscriptions.
Beware Amazon KDP passive income schemes from “masterclass” gurus Read More »
Amazon over the summer began promoting the following topics on Seller Central, indicating that there are still compliance issues with customer review policies (do not request 5-star reviews or ask customers to take down negative reviews) and product inserts (thanking customers is OK, but don’t offer bribes, refunds, or other incentives for 5-star reviews). All
Amazon reminds FBA sellers (again) about inserts and review policies Read More »
