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This Amazon Deep Dive video explores Amazon Advertising. You’ve probably seen Amazon ads before, in search results or on product detail page carousels or the Amazon phone app. The video also gets into the basics of Amazon’s CPC platform, the difference between Amazon Advertising Sponsored Brand and Sponsored Product ads, how to prepare creative assetsRead more

I get asked this question a lot. And, as I described in the book, the answer basically boils down to roles. At a very high level, you want just enough people on the team to make something great. People should have clearly defined roles with not too much overlap. For instance, if you’re making anRead more

The foundation of Amazon product discovery lies in its search engines and product detail pages. This video covers both web and mobile search, keyword visibility, affiliate programs, detail page optimization, and best practices for product descriptions and customer reviews. NOTE: This is not an official Amazon Advertising video, nor do I represent Amazon. Please read andRead more

If you want to grow your Amazon publisher business, you need to know how Amazon views the world … and develop a strategy that strengthens YOUR business in the long run. The Ten Commandments of Amazon covers everything from Amazon’s “flywheel” business model and value chain to navigating Amazon terms of service. There’s also adviceRead more

That said, getting noticed and reviewed in practically every genre is very difficult in the United States, owing to the tremendous amount of new material being published every year, especially by self-published authors. I’ve seen estimates that there are more than 1 million new titles published in the U.S. every year, which is astounding. Most,Read more

There was a big development for Amazon FBA sellers over the weekend as the Coronavirus shutdown effect spreads: Amazon Prime delivery of many (but not all) non-essential items has extended out to April 21, nearly a month from now. Here’s what I saw on one of my listings: However, other items still show 4-day delivery:Read more

I use several printers at my company. While I sometimes use offset runs (as I did for the first edition of Lean Media) for most titles I use print-on-demand (POD) providers. Here’s my short review of the differences between Amazon KDP Print vs. IngramSpark (or LSI, also operated by Ingram) KDP Print Consistent alignment ofRead more

Publishers and self-published authors with Amazon KDP accounts sometimes may need to order copies of their paperbacks at cost, instead of full retail price, for promotional events or other purposes. This 6 minute video shows how to do it, using real books in Amazon KDP as an example. This is not an official Amazon video,Read more

I spotted this comment on an Amazon Seller Forums thread about the Amazon Brand Registry, which lets brand owners register trademarks:  “Problem is I can’t add EBC. That’s is all I really care about.”  The participant was referring to a marketing program called Enhanced Brand Content (now known as “A+ content”) that lets brand ownersRead more

If you use Amazon Associates to generate online revenue for clicks to products you are selling (via Amazon Seller/Amazon FBA) or products sold by other vendors on Amazon, this short video will show you how to create an Amazon Associates widget for a specific product that can be embedded on your WordPress site. NOTE: ThisRead more