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Publishers and self-published authors with Amazon KDP accounts sometimes may need to order copies of their paperbacks at cost, instead of full retail price, for promotional events or other purposes. This 6 minute video shows how to do it, using real books in Amazon KDP as an example. This is not an official Amazon video,Read more

I spotted this comment on an Amazon Seller Forums thread about the Amazon Brand Registry, which lets brand owners register trademarks:  “Problem is I can’t add EBC. That’s is all I really care about.”  The participant was referring to a marketing program called Enhanced Brand Content (now known as “A+ content”) that lets brand ownersRead more

If you use Amazon Associates to generate online revenue for clicks to products you are selling (via Amazon Seller/Amazon FBA) or products sold by other vendors on Amazon, this short video will show you how to create an Amazon Associates widget for a specific product that can be embedded on your WordPress site. NOTE: ThisRead more

If you are new to Amazon FBA, here is a step-by-step guide to replenishing inventory in Amazon Seller Central and purchasing UPS shipping. Covers shipping origin, Amazon-prepared barcodes, Amazon fulfillment centers, and more. This 15-minute video explains how to do it all, using a real product and shipment as an example. NOTE: This is notRead more

Thirty years ago, when I was in my late teens, I worked as a licensed projectionist at the single-screen movie theater, the Janus Theatre at 57 JFK Street in Harvard Square in Cambridge, Massachusetts. The movie theater is long gone. I thought these octagonal boxes used to ship 35mm film reels were gone, too, replacedRead more

In late 2019, Amazon updated the interface for Amazon Advertising. This short video shows how to navigate the new interface, and how to customize the metrics shown to get the most relevant information to make decisions about your Amazon Advertising campaigns. Also includes a discussion of Amazon Advertising ACOS. NOTE: This is not an officialRead more

Publishers and self-published authors with Amazon KDP accounts sometimes may need to change the price of their Kindle book or paperback published through KDP. This 10 minute video explains how to do it, using a real book in Amazon KDP as an example. Note that this does not apply to pricing in Amazon KDP Select/KindleRead more

Earlier this year, a fan of my Lean Media video channel reached out to ask if I would be interested in partnering with him to help sell his product. He appreciated the no-hype style of my videos, and thought that we could work something out that would be mutually beneficial. This post describes some ofRead more

A publisher asked me if it’s possible to set up an Amazon Advantage account if they already have a distributor. The publisher had seen some of my Amazon Deep Dive videos about Amazon Advantage. My answer: Assuming the distributor already handles sales through Amazon, if the publisher were to set up its own Amazon AdvantageRead more

In my Amazon Deep Dive video series, I talk at length about Amazon Advertising metrics, from ACoS to Sales. But there are 2 vital metrics that Amazon Advertising doesn’t provide – spend per sale, and the conversion rate. In the following 8-minute video, I explain why these metrics are so important. Even better, I showRead more