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I’m nearing the end of revising the third draft of my Lean Media book. While researching industry trends, I found two fascinating pieces of data. First, Bowker’s data for ISBN registrations for self-published books: Printed self-published books with self-purchased ISBNs or “free” ISBNs from Createspace and other providers have doubled every few years. While the ebookRead more

The Lean Media flowchart has undergone several iterations. In 2015, it looked like this: The idea was feedback cycles could take place at any stage of the production up to the hard launch. The soft launch was an integral feedback stage, as it allowed a highly polished version to be exposed to a public audience andRead more

Regardless of whether they use Lean Media methods or not, media pros frequently rely upon surrogate audiences to understand the market for new media. Surrogate audiences are groups of people who like media that’s similar to what you are working on. Let’s say you are producing a new TV show, Rodent World, which explores theRead more