Last year when I was promoting the book, I took part in some interesting discussions with radio, podcast, and video hosts across the country. One of them was Ivana Taylor of DIYMarketers, who had me talk about Lean Media and the marketing angle for both businesses and creators. Lots of discussions about how to handle tough situations when working in a corporate environment, or for a brand. Here’s a quick rundown of the program:
02:51 – A brief history of Lean Media
07:00 – Creative vs. production considerations
14:15 – Why most new media is destined to fail
17:20 – How newcomers can connect with audiences
21:10 – Quantitative vs. qualitative testing
23:30 – Test pods
38:40 – Staying on top of new tools to make media
42:00 – Authenticity, creativity, and bureaucracy: creative teams working with business teams
45:50 – Doubling the size of your team does not double the quality of the media
47:15 – Criticism in a social media world
49:30 – Learning from failure
51:30 – Brand guidelines vs. giving creatives room to be different