Lean Media: Draft presentation

A local university has invited me to give a presentation about Lean Media to graduate students later this year. Here’s the draft version. It outlines what Lean Media is and how creators/producers/founders can use it. I’ve incorporated lots of examples, including one related to the Lean Media Project Planner described last week. Leave your feedback in the comments below:… Read More »

Lean Media Project Planner – some examples

Last month I introduced the Lean Media Project Planner for new media ventures. It’s a one-page tool for creators/producers/entrepreneurs to plan the development of new ventures using the core tenets of the lean media framework. Today, I am sharing some examples that illustrate how it works. I am starting with Led Zeppelin I (a lean media example that… Read More »

Lean Media Project Planner, v. 0.5

I recently received feedback about various lean media concepts from faculty at the Media Ventures program at the Boston University College of Communication. Jodi Luber, who teaches media entrepreneurship at BU, had a great idea: A one-page template for producers/creators/entrepreneurs based on lean media concepts. Her class already uses the lean canvas one-pager to develop business models… Read More »

Creating hit programs at Netflix and Amazon: It’s not just about data

There is a newly released TED talk on ted.com titled “How to use data to make a hit TV show.” The speaker is Sebastian Wernicke, a data scientist (and former animator) who makes an interesting comparison about the rival political dramas House of Cards (Netflix) and Alpha House (Amazon). The video, which was shot last… Read More »

Who can use Lean Media?

(Here is another draft chapter from Lean Media 1.0. Please leave comments below) Lean media techniques are flexible enough to be used by everyone from one-man bands and startups to well-funded production teams at big studios. While there are lessons for folks who are working in the trenches, managers and corporate media executives will come… Read More »

“Fat launch” example: English newscast in Taiwan

Let me illustrate the “fat launch” mindset with an example. In the mid-1990s, a Taiwanese broadcaster hired me to help produce a daily English-language television newscast. Why have an English TV show in a market that had more than 20 million Mandarin and Taiwanese speakers, but only a small population of foreigners residing in the… Read More »

Lean media example: The Simpsons

Earlier we looked at a lean media example of a rock supergroup, Led Zeppelin. Today we will examine The Simpsons, the long-running Fox animated series. For a primer on lean media, check out the intro, the lean media framework, and its fat media counterpart. Production team: In the late 1980s, writer/director James L. Brooks was… Read More »

Lean media example: Led Zeppelin I

I’ve described the lean media framework, and compared it with its fat media predecessor. Now, let’s look at an example: Led Zeppelin I, the first album by the British hard rock quartet. Production team: The band included guitarist Jimmy Page (who was the producer of the album), singer Robert Plant, bassist John Paul Jones, and… Read More »