Description

Lean Media

How to focus creativity, streamline production, and create media that audiences love

Who needs Lean Media?

If you create media, the Lean Media framework provides the tools and know-how to create media that resonates with audiences. Whether you work on a large team, or are a solo creator, the framework can help you iteratively develop great media, informed by audience input and with a minimum of bureaucratic overhead.

If you run a media business, Lean Media can help you optimize teams, streamline decision-making, and increase audience engagement. Lean Media can also inform creative and business leaders about how to pivot a media project in a new direction or alternate format, or when to abandon projects that simply aren’t working out.

This is the hardcover edition (ISBN: 978-1-939924-84-1), suitable for libraries, school use, or institutional purchases. Sorry, we can only ship to U.S. addresses. International editions are available through Amazon and other sellers.