Why you can’t trust ACoS metrics in Amazon Advertising (and two alternatives)
If you use Amazon Advertising (formerly Amazon Marketing Services, or AMS) advertisements to sell media (such as books or video games) or other products (electronics, toys, clothing, office goods, etc.) you are no doubt familiar with the Amazon Advertising dashboard. It presents many metrics, but one of the most interesting is ACoS, or Average Cost […]
Why you can’t trust ACoS metrics in Amazon Advertising (and two alternatives) Read More ยป