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If you have been using Amazon Marketing Services (AMS) in recent years, you probably received an email this week describing the new name: Amazon Advertising. But the big news is not the name. It’s the new interface, and a new requirement for “Sponsored Brands” (formerly Headline Search Ads). First, the announcement: We are excited toRead more

If you use Amazon Advertising (formerly Amazon Marketing Services, or AMS) advertisements to sell media (such as books or video games) or other products (electronics, toys, clothing, office goods, etc.) you are no doubt familiar with the Amazon Advertising dashboard. It presents many metrics, but one of the most interesting is ACoS, or Average CostRead more

If you create online media content content aimed at niche audiences, there’s a good chance that the content management system (CMS) powering it is WordPress. Further, if you want to add social sharing buttons to share content to Facebook, Twitter, LinkedIn or other social networks, it’s highly like you are using the Simple Share ButtonsRead more