When I give talks about Amazon to publishers and sellers, one of my Ten Commandments of Amazon is “thou shalt not trust Amazon seller tech.” The slide I show features a picture of an old-fashioned wooden roller coaster, the shaky kind that you swear you’ll never ride again because the thing feels like it’s about […]
Amazon seller tech is rickety mess Read More »
An independent book publisher shows how to optimize your Amazon detail page, probably the most important thing you can do for your publishing business.
Amazon detail page optimization for book listings Read More »
Amazon Advertising is a self-serve advertising platform. Authors and publishers can access it through various Amazon programs including Kindle Direct Publishing, Amazon Advantage, Amazon Vendor Central, and Amazon Seller Central. Publishers set daily budgets for campaigns, and declare maximum bids for every time someone clicks or taps on ad. It offers publishers of any size
Why publishers are turning to Amazon Advertising Read More »
This morning I received an important announcement from Amazon Advantage, the program for publishers of physical media (books, DVDs, etc.) to ship physical stock to Amazon warehouses which can then be sold on Amazon’s websites and mobile apps. It’s how I supply paperback copies of Lean Media to sell on Amazon, as well as a
Important change for media publishers using Amazon Advantage Read More »
