A Stable Diffusion review for people who operate an Amazon business. I finally had a chance to play around with Stable Diffusion, which uses a type of generative AI based on diffusion algorithms and millions of online image samples. Here’s my Prompt: “Family Tree Chart.” The results are below. It’s interesting as art, and maybe […]
Stable Diffusion review: Cute, but not ready for my Amazon business Read More »
How to create Amazon video ads if you have a registered brand in the Amazon Brand Registry. If you don’t, or you don’t have access to Sponsored Brand ads in Amazon Advertising, you won’t be able to create video ads. Narrator Ian Lamont is an experienced Amazon, Shopify, and Etsy seller who has built two
Amazon PPC tutorial: Amazon video ads for Sponsored Brand campaigns Read More »
My quick tutorial on what to look for in an underperforming Sponsored Display campaign in Amazon Advertising. Narrator Ian Lamont is an experienced Amazon, Shopify, and Etsy seller who has built two successful brands from scratch. He is also the creator of the Lean Media framework, which provides a new approach to innovation that reduces
Amazon PPC walkthrough – how I optimize Sponsored Display ads Read More »
Amazon Advertising is a self-serve advertising platform. Authors and publishers can access it through various Amazon programs including Kindle Direct Publishing, Amazon Advantage, Amazon Vendor Central, and Amazon Seller Central. Publishers set daily budgets for campaigns, and declare maximum bids for every time someone clicks or taps on ad. It offers publishers of any size
Why publishers are turning to Amazon Advertising Read More »
This Amazon Deep Dive video explores Amazon Advertising. You’ve probably seen Amazon ads before, in search results or on product detail page carousels or the Amazon phone app. The video also gets into the basics of Amazon’s CPC platform, the difference between Amazon Advertising Sponsored Brand and Sponsored Product ads, how to prepare creative assets
Amazon Deep Dive for Publishers: How Amazon advertising works Read More »
In late 2019, Amazon updated the interface for Amazon Advertising. This short video shows how to navigate the new interface, and how to customize the metrics shown to get the most relevant information to make decisions about your Amazon Advertising campaigns. Also includes a discussion of Amazon Advertising ACOS. NOTE: This is not an official
How to customize the new Amazon Advertising dashboard (video) Read More »
Earlier this year, a fan of my Lean Media video channel reached out to ask if I would be interested in partnering with him to help sell his product. He appreciated the no-hype style of my videos, and thought that we could work something out that would be mutually beneficial. This post describes some of
Why I don’t partner with other Amazon Sellers Read More »
Last month I received an intriguing email from Barnes & Noble Press, which sells many of my company’s books on the bn.com website. It was about a new self-serve ad platform that could potentially help promote my books there. But my interest evaporated when it became clear that B&N was massively overcharging for the service,
B&N botches ad platform rollout. Can it relaunch with better rates? Read More »
