Amazon Advertising is a self-serve advertising platform. Authors and publishers can access it through various Amazon programs including Kindle Direct Publishing, Amazon Advantage, Amazon Vendor Central, and Amazon Seller Central. Publishers set daily budgets for campaigns, and declare maximum bids for every time someone clicks or taps on ad. It offers publishers of any sizeRead more
Publishers and self-published authors with Amazon KDP accounts sometimes may need to order copies of their paperbacks at cost, instead of full retail price, for promotional events or other purposes. This 6 minute video shows how to do it, using real books in Amazon KDP as an example. This is not an official Amazon video,Read more
How to FOCUS creativity, STREAMLINE production, and CREATE media that audiences love
If you run a media business, Lean Media can help you optimize teams, streamline decision-making, and increase audience engagement. Lean Media can also inform creative and business leaders about how to pivot a media project in a new direction or alternate format, or when to abandon projects that simply aren’t working out. Learn more…
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