Amazon publishing

Amazon keyword stuffing in book subtitles revisited

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Some friends in the publishing world have pointed me to the Book Industry Study Group (BISG) statement on the misuse of subtitle metadata. The statement identifies a real issue (keyword stuffing), but neglects to mention the 900-pound gorilla in the room that’s responsible: Amazon, and the resulting contortions that publishers engage in to game the […]

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Amazon Deep Dive for Publishers: Amazon Advantage explained

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This Amazon Deep Dive video explores Amazon Advantage, and why publishers may want to try it out for offset-printed books and special types of media products. It includes a review of the interface as well as special marketing opportunities, including Amazon Vine and A+ detail pages. NOTE: This is not an official Amazon Advertising video, nor

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