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The drumbeat of news concerning Amazon’s broken, corrupted system for third-party sellers continues. In the past I’ve talked about how innocent sellers can get snared by Amazon’s rules while sellers breaking them get off scot-free. Publishers are also affected. There is even an actual case of corruption involving sellers, “Amazon consultants,” and Amazon employees, whichRead more

Ancillary products on Amazon or your website don’t only have to be the domain of million-dollar publishing brands. This short video shows all kinds of product examples, from children’s books to nonfiction. It includes best practices for evaluating marketplace opportunities, and detailed descriptions of various production considerations, including manufacturing, packaging, and weight. NOTE: This isRead more

This Amazon Deep Dive video explores Amazon Advertising. You’ve probably seen Amazon ads before, in search results or on product detail page carousels or the Amazon phone app. The video also gets into the basics of Amazon’s CPC platform, the difference between Amazon Advertising Sponsored Brand and Sponsored Product ads, how to prepare creative assetsRead more

The foundation of Amazon product discovery lies in its search engines and product detail pages. This video covers both web and mobile search, keyword visibility, affiliate programs, detail page optimization, and best practices for product descriptions and customer reviews. NOTE: This is not an official Amazon Advertising video, nor do I represent Amazon. Please read andRead more

If you want to grow your Amazon publisher business, you need to know how Amazon views the world … and develop a strategy that strengthens YOUR business in the long run. The Ten Commandments of Amazon covers everything from Amazon’s “flywheel” business model and value chain to navigating Amazon terms of service. There’s also adviceRead more

There was a big development for Amazon FBA sellers over the weekend as the Coronavirus shutdown effect spreads: Amazon Prime delivery of many (but not all) non-essential items has extended out to April 21, nearly a month from now. Here’s what I saw on one of my listings: However, other items still show 4-day delivery:Read more

Publishers and self-published authors with Amazon KDP accounts sometimes may need to change the price of their Kindle book or paperback published through KDP. This 10 minute video explains how to do it, using a real book in Amazon KDP as an example. Note that this does not apply to pricing in Amazon KDP Select/KindleRead more

Amazon Seller Central has several features that display sales, including the dashboard, inventory planning, and business reports. This 7-minute video covers the pros and cons of each one and explains the tool that power sellers should be using to track sales on Amazon Seller Central, with either merchant fulfilled inventory or Fulfillment by Amazon (AmazonRead more

If you have been using Amazon Marketing Services (AMS) in recent years, you probably received an email this week describing the new name: Amazon Advertising. But the big news is not the name. It’s the new interface, and a new requirement for “Sponsored Brands” (formerly Headline Search Ads). First, the announcement: We are excited toRead more

Brands, manufacturers, and resellers using Amazon Seller Central are constantly seeking Amazon reviews for their products. What’s the best legitimate way to get real Amazon reviews? In the short video below, I reveal five best practices for getting honest Amazon reviews that follow Amazon’s strict review guidelines and don’t turn off shoppers. Includes examples, warningsRead more