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What is a publishing brand, and how can indie publishers build one? This short video explains the elements that typically make up a publishing brand and uses an example from a book series to show how independent publishers can approach the challenge of building their own brands and leveraging them for additional income streams. NOTE:Read more

This short video explains how to prepare an Amazon Advantage shipment using the advantage.amazon.com online tool. NOTE: This is not an official Amazon Advertising video, nor do I represent Amazon. Please read and review the relevant Amazon terms of service to learn more about Amazon programs for sellers, including Amazon Advertising, Amazon Seller Central, and AmazonRead more

This Amazon Deep Dive video explores Amazon Advantage, and why publishers may want to try it out for offset-printed books and special types of media products. It includes a review of the interface as well as special marketing opportunities, including Amazon Vine and A+ detail pages. NOTE: This is not an official Amazon Advertising video, norRead more

Amazon Seller Central (sellercentral.amazon.com) allows practically anyone to sell new or used goods (including their own branded products) on Amazon. This video explains the free and pro tiers for Amazon Seller accounts, and the difference between Fulfilled by Amazon (FBA) and Fulfilled by Merchant (FBM) when shipping goods to customers. It also covers various promotionalRead more

The drumbeat of news concerning Amazon’s broken, corrupted system for third-party sellers continues. In the past I’ve talked about how innocent sellers can get snared by Amazon’s rules while sellers breaking them get off scot-free. Publishers are also affected. There is even an actual case of corruption involving sellers, “Amazon consultants,” and Amazon employees, whichRead more

Ancillary products on Amazon or your website don’t only have to be the domain of million-dollar publishing brands. This short video shows all kinds of product examples, from children’s books to nonfiction. It includes best practices for evaluating marketplace opportunities, and detailed descriptions of various production considerations, including manufacturing, packaging, and weight. NOTE: This isRead more

This Amazon Deep Dive video explores Amazon Advertising. You’ve probably seen Amazon ads before, in search results or on product detail page carousels or the Amazon phone app. The video also gets into the basics of Amazon’s CPC platform, the difference between Amazon Advertising Sponsored Brand and Sponsored Product ads, how to prepare creative assetsRead more

The foundation of Amazon product discovery lies in its search engines and product detail pages. This video covers both web and mobile search, keyword visibility, affiliate programs, detail page optimization, and best practices for product descriptions and customer reviews. NOTE: This is not an official Amazon Advertising video, nor do I represent Amazon. Please read andRead more

If you want to grow your Amazon publisher business, you need to know how Amazon views the world … and develop a strategy that strengthens YOUR business in the long run. The Ten Commandments of Amazon covers everything from Amazon’s “flywheel” business model and value chain to navigating Amazon terms of service. There’s also adviceRead more

There was a big development for Amazon FBA sellers over the weekend as the Coronavirus shutdown effect spreads: Amazon Prime delivery of many (but not all) non-essential items has extended out to April 21, nearly a month from now. Here’s what I saw on one of my listings: However, other items still show 4-day delivery:Read more