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Amazon Seller Central has several features that display sales, including the dashboard, inventory planning, and business reports. This 7-minute video covers the pros and cons of each one and explains the tool that power sellers should be using to track sales on Amazon Seller Central, with either merchant fulfilled inventory or Fulfillment by Amazon (AmazonRead more

If you have been using Amazon Marketing Services (AMS) in recent years, you probably received an email this week describing the new name: Amazon Advertising. But the big news is not the name. It’s the new interface, and a new requirement for “Sponsored Brands” (formerly Headline Search Ads). First, the announcement: We are excited toRead more

Brands, manufacturers, and resellers using Amazon Seller Central are constantly seeking Amazon reviews for their products. What’s the best legitimate way to get real Amazon reviews? In the short video below, I reveal five best practices for getting honest Amazon reviews that follow Amazon’s strict review guidelines and don’t turn off shoppers. Includes examples, warningsRead more

This morning I received an important announcement from Amazon Advantage, the program for publishers of physical media (books, DVDs, etc.) to ship physical stock to Amazon warehouses which can then be sold on Amazon’s websites and mobile apps. It’s how I supply paperback copies of Lean Media to sell on Amazon, as well as aRead more

When I launched the Lean Media book, one of the most important promotional tools was Amazon Advertising (formerly Amazon Marketing Services, or AMS), a self-serve advertising platform available at advertising.amazon.com. It allowed me to start promoting the book even before it was released, by sending potential customers to a preorder page. You can use AmazonRead more

For many years, Amazon customers have been able to create profiles that are attached to the reviews they leave on Amazon.com. They are simple, containing a name (or anonymous handle), and other optional elements such as descriptions, locations, profile photos, and all of the items (electronics, books, tools, gadgets, etc.) the person has reviewed. UntilRead more

If you use Amazon Advertising (formerly Amazon Marketing Services, or AMS) advertisements to sell media (such as books or video games) or other products (electronics, toys, clothing, office goods, etc.) you are no doubt familiar with the Amazon Advertising dashboard. It presents many metrics, but one of the most interesting is ACoS, or Average CostRead more

There is a newly released TED talk on ted.com titled “How to use data to make a hit TV show.” The speaker is Sebastian Wernicke, a data scientist (and former animator) who makes an interesting comparison about the rival political dramas House of Cards (Netflix) and Alpha House (Amazon). The video, which was shot lastRead more