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For many years, Amazon customers have been able to create profiles that are attached to the reviews they leave on Amazon.com. They are simple, containing a name (or anonymous handle), and other optional elements such as descriptions, locations, profile photos, and all of the items (electronics, books, tools, gadgets, etc.) the person has reviewed. UntilRead more

If you use Amazon Marketing Services (AMS) advertisements to sell media (such as books or video games) or other products (electronics, toys, clothing, office goods, etc.) you are no doubt familiar with the AMS dashboard. It presents many metrics, but one of the most interesting is ACoS, or Average Cost of Sales. Here’s an exampleRead more

There is a newly released TED talk on ted.com titled “How to use data to make a hit TV show.” The speaker is Sebastian Wernicke, a data scientist (and former animator) who makes an interesting comparison about the rival political dramas House of Cards (Netflix) and Alpha House (Amazon). The video, which was shot lastRead more