Tag Archives: audiences

The number of book readers declines even as self publishing skyrockets

I’m nearing the end of revising the third draft of my Lean Media book. While researching industry trends, I found two fascinating pieces of data. First, Bowker’s data for ISBN registrations for self-published books: Printed self-published books with self-purchased ISBNs or “free” ISBNs from Createspace and other providers have doubled every few years. While the ebook… Read More »

Surrogate Audiences and Lean Media

The following draft chapter needs your feedback! Please leave comments below or contact the author at ian@leanmedia.org. Regardless of whether they use Lean Media methods or not, media pros frequently rely upon surrogate audiences to understand the market for new media. Surrogate audiences are groups of people who like media that’s similar to what you… Read More »

Lean Media example: Scott Adams grows Dilbert

Over the weekend, I listened to Tim Ferriss interview Scott Adams, the creator of the Dilbert cartoon strip. Before hearing the interview, I knew about Dilbert. It’s a classic. Everyone who has worked in an office can appreciate Adams’ relentless satire of office life. But I knew very little about the history of the strip, or Adams’… Read More »

Lean Media Project Planner, v. 0.5

I recently received feedback about various lean media concepts from faculty at the Media Ventures program at the Boston University College of Communication. Jodi Luber, who teaches media entrepreneurship at BU, had a great idea: A one-page template for producers/creators/entrepreneurs based on lean media concepts. Her class already uses the lean canvas one-pager to develop business models… Read More »

Creating hit programs at Netflix and Amazon: It’s not just about data

There is a newly released TED talk on ted.com titled “How to use data to make a hit TV show.” The speaker is Sebastian Wernicke, a data scientist (and former animator) who makes an interesting comparison about the rival political dramas House of Cards (Netflix) and Alpha House (Amazon). The video, which was shot last… Read More »