Last month I received an intriguing email from Barnes & Noble Press, which sells many of my company’s books on the bn.com website. It was about a new self-serve ad platform that could potentially help promote my books there. But my interest evaporated when it became clear that B&N was massively overcharging for the service,Read more
The 8-episode Amazon Deep Dive video series covers strategic planning, publisher branding, Amazon search and Amazon detail page fundamentals, ancillary product development, and best practices for Amazon Advertising, Amazon Associates, Amazon Advantage, Amazon Transparency, and Amazon Seller (including Amazon FBA and FBM). Use promo code INTRO50 to get 50% off the series rental!
How to FOCUS creativity, STREAMLINE production, and CREATE media that audiences love
If you run a media business, Lean Media can help you optimize teams, streamline decision-making, and increase audience engagement. Lean Media can also inform creative and business leaders about how to pivot a media project in a new direction or alternate format, or when to abandon projects that simply aren’t working out. Learn more…
Ian Lamont is the founder of i30 Media Corporation and the creator of the Lean Media framework. His media career has spanned more than 25 years across three continents. Learn more…
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