B&N botches ad platform rollout. Can it relaunch with better rates?
Last month I received an intriguing email from Barnes & Noble Press, which sells many of my company’s books on the bn.com website. It was about a new self-serve ad platform that could potentially help promote my books there. But my interest evaporated when it became clear that B&N was massively overcharging for the service, […]
B&N botches ad platform rollout. Can it relaunch with better rates? Read More ยป