Gwyneth Paltrow was recently profiled in the New York Times, and reading between the lines there seems to be some problems with her company, Goop. This is a brief Goop case study, analyzing the apparent issues at play and the options for a way forward. First: say what you will about Goop’s product line and […]
When big brands falter: Goop case study under CEO Paltrow Read More »
Weird brand names like DGPIOD and FRENTYKIL are popping up on Amazon like mushrooms after a warm spring rain. There’s a reason for it, and it relates to Amazon Brand Registry. I break it down in this video.
Why are there so many weird brand names on Amazon? Read More »
Modern Retail has a report today citing Amazon research from Bobsled that says brands are pulling back on Amazon Prime Day discounts this year owing to various factors, ranging from macroeconomic conditions to continued supply chain disruption. Here’s what Modern Retail is reporting: “From a sample of 60 brands polled, 22% said they will be
Are brands pulling back on Amazon Prime Day discounts? Read More »
Last year when I was promoting the book, I took part in some interesting discussions with radio, podcast, and video hosts across the country. One of them was Ivana Taylor of DIYMarketers, who had me talk about Lean Media and the marketing angle for both businesses and creators. Lots of discussions about how to handle
Lean Media and brands Read More »
