Tag Archives: concepts

Lean Media in action – gathering feedback for the book design

As I have noted many times on this blog, I actively solicit feedback from potential readers about chapters, diagrams, examples, and other elements of the book. Feedback helps me understand my audience, identify elements that are working well, and also head off potential problems. It’s Lean Media in action. This week, I am soliciting feedback… Read More »

Surrogate Audiences and Lean Media

The following draft chapter needs your feedback! Please leave comments below or contact the author at ian@leanmedia.org. Regardless of whether they use Lean Media methods or not, media pros frequently rely upon surrogate audiences to understand the market for new media. Surrogate audiences are groups of people who like media that’s similar to what you… Read More »

The 3 principles of Lean Media (v 0.3)

In my July update, I mentioned the development of the three principles of Lean Media, which came out of my work on the Lean Media book as well as my spring presentation to a small audience that included media people. In this post, I will describe the 3 principles of Lean Media in more detail, and present a diagram… Read More »

Prototype vs. soft launch

So I am working on a new chapter for my Lean Media book that covers the Lean Media flowchart (see an early version of the flowchart here). Conceptually I thought I was pretty clear on what the different stages entailed. A prototype was a rough or incomplete version of the media being developed. By the time… Read More »

Lean Media book update – early July

I have been relatively quiet on the Lean Media website. Behind the scenes, however, I have been making progress with the Lean Media book. There are a few major updates to share, but I also want to reassure readers that the project is continuing and I expect to have more materials to post (including new draft chapters) in… Read More »

Lean Media: Draft presentation

A local university has invited me to give a presentation about Lean Media to graduate students later this year. Here’s the draft version. It outlines what Lean Media is and how creators/producers/founders can use it. I’ve incorporated lots of examples, including one related to the Lean Media Project Planner described last week. Leave your feedback in the comments below:

The lean media playbook

The lean media playbook emphasizes the following elements: Small teams. Individual producers or small teams with complementary skills drive the project forward. Keeping the team small lets members move more quickly. Restricted budgets Eliminating waste. Producers work with the tools at hand, and avoid complex or time-wasting processes. Creating a satisfying media experience for early audiences… Read More »