examples Archives - Lean Media

Amazon MAP pricing and problems with FBA resellers using authorized distributors

Check out this story about an Amazon FBA reseller getting an account ban, despite carefully following Amazon’s own policies. This came via Amazon Seller Central forums, which points to shortcomings in Amazon’s “authorized distributor” policies and the inability of brands to establish Amazon MAP pricing. Here’s an excerpt: We are not new sellers. We purchase […]

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Ridley Scott demonstrates the value of storyboards

Leave a Comment / Blog / Ian Lamont

It may seem anachronistic to still be storyboarding by hand, but in the recent CBS News interview excerpted below, Director Ridley Scott shows the multifaceted benefits of storyboards (and by extension, other types of design sketches) that carry through to the bottom line. Here’s a Ridley Scott storyboard sample from his latest movie, Napoleon: Based

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amazon fba seller mining rigs credit side hustles

New Amazon sellers seeking the best passive income side hustles: Who are these people?

Leave a Comment / Blog / Ian Lamont

Someone on the Amazon Seller Central forums recently shared a browser screenshot showing massive Amazon FBA shipping charges for a pallet of baby goods. What interested me were the other things included in the screenshot, which indicate this person is heavily invested in other “side hustles,” not just Amazon: Mining rigs? Credit repair? A bank

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github copilot lawsuit generative AI tools

Creators and publishers: Watch out for shiny generative AI tools bearing legal risk

Leave a Comment / Blog / Ian Lamont

The tech world is watching an unfolding legal issue around an application of generative AI tools used to create computer code. It’s a huge timesaver for programmers, but it turns out that the code is not “written” by an AI, but rather based on samples of code written by humans. In some cases, the samples

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Facebook Lead Ads Dark Pattern Alert

Leave a Comment / Blog / Ian Lamont

Earlier this month I mentioned dark patterns with Amazon Advertising campaigns – subtle cues that encourage you to spend more on bids and daily budgets, despite having no benefit to the advertiser. Here’s another dark pattern alert, this time for Facebook lead campaigns. This Facebook lead ads dark pattern has the potential to waste marketing budget

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Indie publisher style guide sample for IN 30 MINUTES guides

Leave a Comment / Blog / Ian Lamont

Anyone who has worked as an editor or copy editor at a news organization should be familiar with style guides. Publishers use them as well. Below, I am sharing the style guide I developed for my own publishing company. It’s a work in progress and is updated and refined every year. It’s absolutely critical for

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How big should a Lean Media team be?

Leave a Comment / Blog / Ian Lamont

I get asked this question a lot. And, as I described in the book, the answer basically boils down to roles. At a very high level, you want just enough people on the team to make something great. People should have clearly defined roles with not too much overlap. For instance, if you’re making an

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How small businesses can use Lean Media

Leave a Comment / Blog / Ian Lamont

Most 21st century businesses need to have at least a little media DNA to market their products/services and connect with customers. If you have a website or social media presence, these are in fact important channels for distributing media to an audience, which may consist of current customers, prospective customers, partners, and peers. Many small

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Lean Media framework basics (video)

Leave a Comment / Blog / Ian Lamont

When I first started thinking about creating a lean framework for media content, I wrote some blog posts about Lean Media. As I began to prepare the Lean Media book, I gave a few presentations for which I recorded some simple videos. Recently, I decided it was time to update the Lean Media video content

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Lean Media and brands

Leave a Comment / Blog / Ian Lamont

Last year when I was promoting the book, I took part in some interesting discussions with radio, podcast, and video hosts across the country. One of them was Ivana Taylor of DIYMarketers, who had me talk about Lean Media and the marketing angle for both businesses and creators. Lots of discussions about how to handle

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