Tag Archives: lean

Lean media example: The Simpsons

Earlier we looked at a lean media example of a rock supergroup, Led Zeppelin. Today we will examine The Simpsons, the long-running Fox animated series. For a primer on lean media, check out the intro, the lean media framework, and its fat media counterpart. Production team: In the late 1980s, writer/director James L. Brooks was… Read More »

Lean media example: Led Zeppelin I

I’ve described the lean media framework, and compared it with its fat media predecessor. Now, let’s look at an example: Led Zeppelin I, the first album by the British hard rock quartet. Production team: The band included guitarist Jimmy Page (who was the producer of the album), singer Robert Plant, bassist John Paul Jones, and… Read More »

The lean media playbook

The lean media playbook emphasizes the following elements: Small teams. Individual producers or small teams with complementary skills drive the project forward. Keeping the team small lets members move more quickly. Restricted budgets Eliminating waste. Producers work with the tools at hand, and avoid complex or time-wasting processes. Creating a satisfying media experience for early audiences… Read More »

The fat launch playbook

If you have ever been involved in the creation and launch of a media product—whether it be a new recording or a website or a book or a newspaper column—you’ve probably dealt with a scenario that looks something like this: This simple outline glosses over a lot of small steps, but the basic structure can… Read More »

Lean media is not a panacea

Before we continue, I want to be very clear about something: Lean media does not guarantee success. The music, gaming, and online publishing industries are littered with projects and collaborations and experiments that never amounted to much. They eventually were killed by their creators, or faded away into obscurity because they couldn’t scale or couldn’t… Read More »

Inspired by the lean software movement

The following is a draft chapter from Lean Media 1.0. I need your input! Please let me know what works and what doesn’t work in the comments section. Also, if you know someone who would like this, please share it with them! I’m a media person. I’ve been involved as a producer and manager in various sectors… Read More »

Draft introduction to Lean Media In 30 Minutes

The following is a draft chapter from Lean Media 1.0. I need your input! Please let me know what works and what doesn’t work in the comments section. Also, if you know someone who would like this, please share it with them! What do The Huffington Post, The Simpsons, Minecraft, and Led Zeppelin’s first album have in common?… Read More »