I recently received an interesting piece of Lean Media feedback from a friend. He is an engineer and former MIT Media Lab staffer who earlier in his career was a part of creative teams that made music, websites, and even an opera. He has also done a fair amount of reading and examination that relate to production issues, showing […]
Feedback: Should Joe Public be exposed to lean media prototypes? Read More »
Over New Year’s I shared some lean media concepts with a few old friends. One of them, who has worked in the music industry since the 1990s, immediately got it, and wanted to give some feedback and insights. He related a tale that went something like this: “About ten years ago I was friends with two people who lived
Lean media feedback: The artist vs. the promoter Read More »
(Here is another draft chapter from Lean Media 1.0. Please leave comments below) Lean media techniques are flexible enough to be used by everyone from one-man bands and startups to well-funded production teams at big studios. While there are lessons for folks who are working in the trenches, managers and corporate media executives will come
Who can use Lean Media? Read More »
Earlier we looked at a lean media example of a rock supergroup, Led Zeppelin. Today we will examine The Simpsons, the long-running Fox animated series. For a primer on lean media, check out the intro, the lean media framework, and its fat media counterpart. Production team: In the late 1980s, writer/director James L. Brooks was
Lean media example: The Simpsons Read More »
I’ve described the lean media framework, and compared it with its fat media predecessor. Now, let’s look at an example: Led Zeppelin I, the first album by the British hard rock quartet. Production team: The band included guitarist Jimmy Page (who was the producer of the album), singer Robert Plant, bassist John Paul Jones, and
Lean media example: Led Zeppelin I Read More »
The lean media playbook emphasizes the following elements: Small teams. Individual producers or small teams with complementary skills drive the project forward. Keeping the team small lets members move more quickly. Restricted budgets Eliminating waste. Producers work with the tools at hand, and avoid complex or time-wasting processes. Creating a satisfying media experience for early audiences
The lean media playbook Read More »
If you have ever been involved in the creation and launch of a media product—whether it be a new recording or a website or a book or a newspaper column—you’ve probably dealt with a scenario that looks something like this: This simple outline glosses over a lot of small steps, but the basic structure can
The fat launch playbook Read More »
Before we continue, I want to be very clear about something: Lean media does not guarantee success. The music, gaming, and online publishing industries are littered with projects and collaborations and experiments that never amounted to much. They eventually were killed by their creators, or faded away into obscurity because they couldn’t scale or couldn’t
Lean media is not a panacea Read More »
The following is a draft chapter from Lean Media 1.0. I need your input! Please let me know what works and what doesn’t work in the comments section. Also, if you know someone who would like this, please share it with them! I’m a media person. I’ve been involved as a producer and manager in various sectors
Inspired by the lean software movement Read More »
The following is a draft chapter from Lean Media 1.0. I need your input! Please let me know what works and what doesn’t work in the comments section. Also, if you know someone who would like this, please share it with them! What do The Huffington Post, The Simpsons, Minecraft, and Led Zeppelin’s first album have in common?
Draft introduction to Lean Media In 30 Minutes Read More »
