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This post is part of a blog series called Media Myths based on my book Lean Media and some of the questions I get from people interested in the framework. To see the earlier posts, check out the myths archive. Myth #4: Lean Media has only been practiced in recent years Lean Media techniques haveRead more

Today’s media myth: Quantitative data is all you need to develop the next media hit   I see a lot of people making this assumption. All you need are stats and business KPIs to make great media. This is so wrong. Even the most hard-nosed traffic guru or “growth hacker” knows that the best wayRead more

This is a continuation of my blog series called Media Myths, based on my book Lean Media and some of the questions I get from people interested in the framework. You can see read the other posts here. Myth #2: Lean Media is the same as Lean Startup I hear this one a lot, particularlyRead more

Today, I am starting a new blog series called Media Myths based on my book Lean Media and some of the questions I get from people interested in the framework. The first myth: The sure-fire way to have a successful media launch is working in secret and then launching with a gigantic hype-filled release That’sRead more