Regardless of whether they use Lean Media methods or not, media pros frequently rely upon surrogate audiences to understand the market for new media. Surrogate audiences are groups of people who like media that’s similar to what you are working on. Let’s say you are producing a new TV show, Rodent World, which explores theRead more
How to FOCUS creativity, STREAMLINE production, and CREATE media that audiences love
If you run a media business, Lean Media can help you optimize teams, streamline decision-making, and increase audience engagement. Lean Media can also inform creative and business leaders about how to pivot a media project in a new direction or alternate format, or when to abandon projects that simply aren’t working out. Learn more…
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