Today’s media myth: Quantitative data is all you need to develop the next media hit I see a lot of people making this assumption. All you need are stats and business KPIs to make great media. This is so wrong. Even the most hard-nosed traffic guru or “growth hacker” knows that the best wayRead more
The 8-episode Amazon Deep Dive video series covers strategic planning, publisher branding, Amazon search and Amazon detail page fundamentals, ancillary product development, and best practices for Amazon Advertising, Amazon Associates, Amazon Advantage, Amazon Transparency, and Amazon Seller (including Amazon FBA and FBM). Use promo code INTRO50 to get 50% off the series rental!
How to FOCUS creativity, STREAMLINE production, and CREATE media that audiences love
If you run a media business, Lean Media can help you optimize teams, streamline decision-making, and increase audience engagement. Lean Media can also inform creative and business leaders about how to pivot a media project in a new direction or alternate format, or when to abandon projects that simply aren’t working out. Learn more…
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