LEAN MEDIA
How to FOCUS creativity, STREAMLINE production, and CREATE media that audiences love
The Lean Media Book is the recipient of a silver Ben Franklin award for excellence in publishing!
Great films, recordings, books, online publications, performances, and video games don’t happen by accident. They are often the result of innovative creators working on small, well-balanced teams and paying close attention to the needs of audiences.
Lean Media is a framework that can help creators and media ventures reduce wasteful practices and work with test audiences to make great media. Author Ian Lamont includes numerous examples in the Lean Media book, from small-scale video and publishing projects to global success stories such as Minecraft and The Simpsons. The book has been incorporated into college curriculums across the United States.
All kinds of creative professionals can leverage the Lean Media book and framework, including:
- Filmmakers
- Publishers
- Broadcasters
- Authors
- Journalists
- Graphic designers
- Website operators
- Recording artists
- Video game designers
- Copywriters
- Creative directors
- Performance artists
In an industry that has been upended by digital platforms and new business models, the Lean Media framework provides a new approach to innovation that reduces costs and risk while boosting the chances of making media that audiences love.
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Lean Media is not just the domain of superstar creators. There are many examples of dynamic individuals working out of a coffee shop or basement recording studio, as well as teams of media professionals working on important creative projects with a limited reach. Lean Media methods can be applied to projects designed for niche or local audiences, or media that has a short shelf life. All kinds of people and organizations can leverage Lean Media techniques to create exciting new media that resonates with audiences and boost bottom lines.