Most new media—including video, books, websites, film, music, advertisements, and video games—will fail upon release. It’s expensive and frustrating for creative people, production teams, and media businesses.
Lean Media can give creators an edge. It’s worked for some of the biggest brands and most well-known artists, as well as smaller teams and startup ventures.
If you create media, the Lean Media framework provides the tools and know-how to create media that resonates with audiences. Whether you work on a large team or are a solo creator, the framework can help you iteratively develop great media, informed by audience input and with a minimum of bureaucratic overhead.
If you run a media business, Lean Media can help you optimize teams, streamline decision-making, and increase audience engagement. Lean Media can also inform creative and business leaders about how to pivot a media project in a new direction or alternate format, or when to abandon projects that simply aren’t working out. Learn more…
Creativity is the foundation of the Lean Media framework. This core is where team dynamics and creative ideas combine to make great media, whether it’s a new song, website, book, or advertising campaign.
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About Author Ian Lamont
Ian Lamont is the founder of i30 Media Corporation and the creator of the Lean Media framework. His media career has spanned more than 25 years across three continents. Learn more…
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Metallica not all #leanmedia, though: "Death Magnetic took probably 18 months": rol.st/1TR3jXC
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Lean Media: A New Framework for Media Production and Innovation