Most new media—including video, books, websites, film, music, advertisements, and video games—will fail upon release. It’s expensive and frustrating for creative people, production teams, and media businesses.
Lean Media can give creators an edge. It’s worked for some of the biggest brands and most well-known artists, as well as smaller teams and startup ventures.
If you create media, the Lean Media framework provides the tools and know-how to create media that resonates with audiences. Whether you work on a large team or are a solo creator, the framework can help you iteratively develop great media, informed by audience input and with a minimum of bureaucratic overhead.
If you run a media business, Lean Media can help you optimize teams, streamline decision-making, and increase audience engagement. Lean Media can also inform creative and business leaders about how to pivot a media project in a new direction or alternate format, or when to abandon projects that simply aren’t working out. Learn more…
“Lamont has successfully taken concepts from the Lean Startup movement and applied them to media production projects. No longer can there be the ‘one visionary way’ — instead, there needs to be humility (know your customer) and incrementalism (test often) as the keys
to creative outcomes.”
– John Maeda
About Author Ian Lamont
Ian Lamont is the founder of i30 Media Corporation and the creator of the Lean Media framework. His media career has spanned more than 25 years across three continents. Learn more…
Bring Lean Media to Your Organization
“Insanity is doing the same thing over and over expecting different results.” So true. Yet this is SOP when launching media. #leanmedia twitter.com/terrywhalin/st…
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Published on MediaShift
Lean Media: A New Framework for Media Production and Innovation