Most new media—including video, books, websites, film, music, advertisements, and video games—will fail upon release. It’s expensive and frustrating for creative people, production teams, and media businesses.
Lean Media can give creators an edge. It’s worked for some of the biggest brands and most well-known artists, as well as smaller teams and startup ventures.
If you create media, the Lean Media framework provides the tools and know-how to create media that resonates with audiences. Whether you work on a large team or are a solo creator, the framework can help you iteratively develop great media, informed by audience input and with a minimum of bureaucratic overhead.
If you run a media business, Lean Media can help you optimize teams, streamline decision-making, and increase audience engagement. Lean Media can also inform creative and business leaders about how to pivot a media project in a new direction or alternate format, or when to abandon projects that simply aren’t working out. Learn more…
Earliest evidence of biz team interfering w/ creative team? Commissioned 1486 Virgin of the Rocks by Leonardo Da Vinci (L) shows angel pointing at baby St. John, breaking flow b/t Mary and Jesus. 1508 version (R) doesn't show angel's hand. Via @WalterIsaacson book. #leanmedia pic.twitter.com/7b0Yyjukcg
Lean Media wins a Ben Franklin book award at @ibpa #PubU2018: leanmedia.org/lean-media-get… Many thanks to test audiences, book industry peers, and editorial/production team. pic.twitter.com/y1FMC5LWbs
Great song, @joecoscarelli gets the backstory. But did choice of which talented vocalist to use matter? Producers wanted someone who "sounded like Sara" w/ slight rasp. But would audiences have grooved to diff singer? #leanmedia approach would use demos with test audiences. twitter.com/joecoscarelli/…
Interview: Creating Compelling Content
Smart Manager Magazine
Myth buster: Media
Founders Institute, Boston
Presentation: Lean Branding & Design
Think Outrageous Radio Show
HEAA Innovation Symposium
Lean Media presentation