I’m in the midst of writing my Lean Media book and today was working on a chapter about Lean Media feedback. Since the beginning feedback has been a central part of the Lean Media framework, and the last version of the flowchart had audience feedback coming back to the creative team after the idea, prototypes, and soft launch.… Read More »
In my July update, I mentioned the development of the three principles of Lean Media, which came out of my work on the Lean Media book as well as my spring presentation to a small audience that included media people. In this post, I will describe the 3 principles of Lean Media in more detail, and present a diagram… Read More »
So I am working on a new chapter for my Lean Media book that covers the Lean Media flowchart (see an early version of the flowchart here). Conceptually I thought I was pretty clear on what the different stages entailed. A prototype was a rough or incomplete version of the media being developed. By the time… Read More »
A vital element of the Lean Startup framework is the minimum viable product (MVP). This is an early version of the product to show a small set of users. It is not necessary to have a perfect product, nor should the team show the MVP to mainstream customers. Rather, the idea is to quickly get… Read More »
I assumed that running lean in the business world boiled down to streamlining manufacturing operations (see my earlier post, “What is lean manufacturing?“). I was wrong. My view of lean concepts, not to mention my pre-existing evaluation criteria for media projects, was shaken up not long after the supply chain management class at MIT ended.… Read More »
The following post is excerpted from the manuscript of my book about Lean Media. I will respond to comments, corrections, and other feedback at the bottom of the page. I was introduced to lean business theories while attending MIT. One of my Supply Chain Management instructors, Charles Fine, mentioned lean manufacturing in a discussion of different… Read More »
I have been relatively quiet on the Lean Media website. Behind the scenes, however, I have been making progress with the Lean Media book. There are a few major updates to share, but I also want to reassure readers that the project is continuing and I expect to have more materials to post (including new draft chapters) in… Read More »
Last month I gave my first public presentation of Lean Media at a forum at Harvard hosted by the Harvard Extension Alumni Association, of which I am a member. The presentation at Harvard Hall on May 22 was part of an innovation symposium. It was short, but very effective — 10 minutes to present and 10 minutes… Read More »
Last month I posted the draft Lean Media slide presentation. Since then I have recorded the narration that goes along with it. You can view the Lean Media In 30 Minutes presentation and narration in the YouTube videos embedded below. Be sure to leave comments and let me know what needs to be improved! Lean Media In… Read More »
Over the weekend, I listened to Tim Ferriss interview Scott Adams, the creator of the Dilbert cartoon strip. Before hearing the interview, I knew about Dilbert. It’s a classic. Everyone who has worked in an office can appreciate Adams’ relentless satire of office life. But I knew very little about the history of the strip, or Adams’… Read More »