The number of book readers declines even as self publishing skyrockets

I’m nearing the end of revising the third draft of my Lean Media book. While researching industry trends, I found two fascinating pieces of data. First, Bowker’s data for ISBN registrations for self-published books: Printed self-published books with self-purchased ISBNs or “free” ISBNs from Createspace and other providers have doubled every few years. While the ebook… Read More »

Modes Vu’s lean approach to art photography publishing

Last month, N.E.O. Bernhardsson, a Hong Kong-based publisher, reached out to me after reading about Lean Media online. Independently, he and his Modes Vu team have developed a system that uses Lean Media principles and processes to develop art photography books featuring relatively unknown photographers from China and elsewhere. This post and interview will describe… Read More »

Lean Media book update: Starting the third draft!

The Lean Media book project is still on track. In November, I wrapped up the second draft and sent it out to a group of beta readers including media professionals and lay readers. I am now synthesizing their feedback and determining what parts need to be brought back into the third draft. There are some… Read More »

Surrogate Audiences and Lean Media

The following draft chapter needs your feedback! Please leave comments below or contact the author at ian@leanmedia.org. Regardless of whether they use Lean Media methods or not, media pros frequently rely upon surrogate audiences to understand the market for new media. Surrogate audiences are groups of people who like media that’s similar to what you… Read More »

The 3 principles of Lean Media (v 0.3)

In my July update, I mentioned the development of the three principles of Lean Media, which came out of my work on the Lean Media book as well as my spring presentation to a small audience that included media people. In this post, I will describe the 3 principles of Lean Media in more detail, and present a diagram… Read More »