Amazon Detail Page Evaluation

Dr. Amazon Lean Media Ian Lamont detail page evaluation and consultingDoes your product page fail to convert browser into buyers? Dr. Amazon is my flat-rate consulting service for sellers and publishers. It provides a detailed evaluation of product listings and actionable tactical advice to improve conversion rates.

In the video evaluation (see sample below) and summary report, I focus on the key elements of your detail page, diagnosing common problems and recommending a course of treatment to solve them.

Poorly performing listings not only hurt sales, but also impact search and marketing costs. Think of it this way: If you have a conversion rate of 1%, meaning 100 detail page visitors will yield a single paying customer, it will take 10,000 page visits by members of your target audience to yield 100 paying customers. But if your conversion rate is 4%, you will need to drive only 2,500 members of your target audience (through advertising, marketing campaigns, search, etc.) to that page to get 100 paying customers.

The goal of the evaluation is to improve the detail page conversion rate by identify those page elements that are holding back browsers from turning into buyers. It could be pricing, images, brand issues, positioning, a lack of reviews, or some other factor. Addressing these issues will make advertising and marketing campaigns far more effective and less expensive to run, lowering your customer acquisition costs and potentially leading to better sales.

What’s Included

The basic evaluation includes the following elements:

  • Video analysis of key Amazon detail page elements (20-30 minutes, see sample below)
  • Summary report and recommended follow-up steps
  • Reference images of desktop and mobile detail pages, category leaders, and comps
  • 30 minute follow-up Zoom session.

To book an evaluation, please reach out using this contact form. The flat-rate service requires a valid, working email address and an Amazon URL for the detail page to be evaluated.

Sample Video

Terms

While there are no guarantees of success on Amazon, optimizing Amazon detail pages is a prerequisite for converting more Amazon browsers into buyers and lowering associated costs. Learn more about the terms of Lean Media consulting services.

If you are interested in other Amazon consulting services I offer, please use the contact form to reach out.

Scroll to Top