LEAN MEDIA

How to FOCUS creativity, STREAMLINE production, and CREATE media that audiences love

Great films, recordings, books, online publications, performances, and video games don’t happen by accident. They are often the result of innovative creators working on small, well-balanced teams and paying close attention to the needs of audiences. The Lean Media framework outlines how people who produce media can reduce wasteful practices and work with beta readers, focus groups, and other types of test audiences to inform the development process. Author Ian Lamont includes numerous Lean Media examples, from small-scale video and publishing projects to global success stories such as Minecraft and The Simpsons.

All kinds of creative professionals can leverage the Lean Media framework, including:

In an industry that has been upended by digital platforms and new business models, the Lean Media framework provides a new approach to innovation that reduces costs and risk while boosting the chances of making media that audiences love.

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Lean Media is not just the domain of superstar creators. There are many examples of dynamic individuals working out of a coffee shop or basement recording studio, as well as teams of media professionals working on important creative projects with a limited reach. Lean Media methods can be applied to projects designed for niche or local audiences, or media that has a short shelf life. All kinds of people and organizations can leverage Lean Media techniques to create exciting new media that resonates with audiences and boost bottom lines.