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Great films, recordings, books, online publications, performances, and video games don’t happen by accident. They are often the result of innovative creators working on small, well-balanced teams and paying close attention to the needs of audiences. The Lean Media framework outlines how people who produce media can reduce wasteful practices and work with beta readers, focus groups, and other types of test audiences to inform the development process. Author Ian Lamont includes numerous Lean Media examples, from small-scale video and publishing projects to global success stories such as Minecraft and The Simpsons.
All kinds of creative professionals can leverage the Lean Media framework, including:
Filmmakers
Publishers
Broadcasters
Authors
Journalists
Graphic designers
Website operators
Recording artists
Video game designers
Copywriters
Creative directors
Performance artists
In an industry that has been upended by digital platforms and new business models, the Lean Media framework provides a new approach to innovation that reduces costs and risk while boosting the chances of making media that audiences love.
