Here’s an interesting publishing trend: According to Circana BookScan (aka NPD) romance print sales are up 52% (!) year on year. As an indie publisher for more than 10 years, a jump that size is practically unheard of outside of specific niches (think: the craze for adult coloring books or dystopian YA fiction). Even stranger: […]
Platform dynamics and a 52% surge in the sale of romance books Read More »
Signs Amazon fulfillment centers are struggling to find workers: Recruitment ads now dangle the prospect of cool/cushy jobs to prospective warehouse workers. I spotted this Amazon warehouse recruitment ad on LinkedIn, which was likely shown to me because my profile mentions Amazon FBA: The training benefit is on top of perks added years ago, such
Can you view the number of times your book’s detail page has been viewed? It’s complicated, and depends on what access you have to Amazon Advertising and other software programs.
How to determine the number of views for an Amazon KDP book’s detail page Read More »
I toured an Amazon FBA fulfillment center in Massachusetts in 2019, part of the company’s PR efforts to portray Amazon as a great place to work. Here are the Amazon work metrics they noted: higher-than-average pay and the benefits that start on day 1, including education and health care. But there were also signs that
Amazon runs out of workers: Role of Amazon work metrics Read More »
Earlier this month I mentioned dark patterns with Amazon Advertising campaigns – subtle cues that encourage you to spend more on bids and daily budgets, despite having no benefit to the advertiser. Here’s another dark pattern alert, this time for Facebook lead campaigns. This Facebook lead ads dark pattern has the potential to waste marketing budget
Facebook Lead Ads Dark Pattern Alert Read More »
When I launched the Lean Media book, one of the most important promotional tools was Amazon Advertising (formerly Amazon Marketing Services, or AMS), a self-serve advertising platform available at advertising.amazon.com. It allowed me to start promoting the book even before it was released, by sending potential customers to a preorder page. You can use Amazon
What is Amazon Advertising (formerly AMS)? Read More »
For many years, Amazon customers have been able to create profiles that are attached to the reviews they leave on Amazon.com. They are simple, containing a name (or anonymous handle), and other optional elements such as descriptions, locations, profile photos, and all of the items (electronics, books, tools, gadgets, etc.) the person has reviewed. Until
Amazon removes reviewer emails from profiles Read More »
If you use Amazon Advertising (formerly Amazon Marketing Services, or AMS) advertisements to sell media (such as books or video games) or other products (electronics, toys, clothing, office goods, etc.) you are no doubt familiar with the Amazon Advertising dashboard. It presents many metrics, but one of the most interesting is ACoS, or Average Cost
Why you can’t trust ACoS metrics in Amazon Advertising (and two alternatives) Read More »
Today’s media myth: Quantitative data is all you need to develop the next media hit I see a lot of people making this assumption. All you need are stats and business KPIs to make great media. This is so wrong. Even the most hard-nosed traffic guru or “growth hacker” knows that the best way
Media myths: Quantitative data is all you need to develop the next media hit Read More »
