For my business, Amazon Advertising is the number one destination of my marketing spend – currently, more than $5,000 per month. I started on the Amazon Advertising platform in 2016, and I’ve been using Amazon Sponsored Brand Ads since they were made available in my ad console 5 years ago. Here’s the step-by-step workflow:
It’s a good idea to prepare assets such as logo, keyword lists, negative keyword lists, and images (stock photo or other) before you get started on creating an Amazon Sponsored Brand Ad.