“There is not one answer.” Anyone who works on product development needs to read this MIT Technology Review article, which mentions some intriguing research by Professor Maria Yang on basic product design lessons, including sketching: “Yang has found that the very existence of those visual representations matters greatly: designers who do even basic, preliminary sketching […]
Product design lessons from MIT: Sketches matter! Read More »
The Lean Media flowchart has undergone several iterations. In 2015, it looked like this: The idea was feedback cycles could take place at any stage of the production up to the hard launch. The soft launch was an integral feedback stage, as it allowed a highly polished version to be exposed to a public audience and
Goodbye soft launch, hello flex launch Read More »
The following post is excerpted from my draft manuscript about Lean Media. Please leave comments below to help me improve the draft! Looking at the Lean Media flowchart, some creators may be aghast at the use of “prototype” to describe early or incomplete versions of a work in progress: The concern is understandable. The term
How different industries refer to prototypes Read More »
I’m in the midst of writing my Lean Media book and today was working on a chapter about Lean Media feedback. Since the beginning feedback has been a central part of the Lean Media framework, and the last version of the flowchart had audience feedback coming back to the creative team after the idea, prototypes, and soft launch.
Lean Media flowchart 0.6: No more hard launch? Read More »
So I am working on a new chapter for my Lean Media book that covers the Lean Media flowchart (see an early version of the flowchart here). Conceptually I thought I was pretty clear on what the different stages entailed. A prototype was a rough or incomplete version of the media being developed. By the time
Prototype vs. soft launch Read More »
