This short video explains how to prepare an Amazon Advantage shipment using the advantage.amazon.com online tool. NOTE: This is not an official Amazon Advertising video, nor do I represent Amazon. Please read and review the relevant Amazon terms of service to learn more about Amazon programs for sellers, including Amazon Advertising, Amazon Seller Central, and Amazon […]
How to Prepare an Amazon Advantage Shipment Read More »
This Amazon Deep Dive video explores Amazon Advantage, and why publishers may want to try it out for offset-printed books and special types of media products. It includes a review of the interface as well as special marketing opportunities, including Amazon Vine and A+ detail pages. NOTE: This is not an official Amazon Advertising video, nor
Amazon Deep Dive for Publishers: Amazon Advantage explained Read More »
Amazon Seller Central (sellercentral.amazon.com) allows practically anyone to sell new or used goods (including their own branded products) on Amazon. This video explains the free and pro tiers for Amazon Seller accounts, and the difference between Fulfilled by Amazon (FBA) and Fulfilled by Merchant (FBM) when shipping goods to customers. It also covers various promotional
Ancillary products on Amazon or your website don’t only have to be the domain of million-dollar publishing brands. This short video shows all kinds of product examples, from children’s books to nonfiction. It includes best practices for evaluating marketplace opportunities, and detailed descriptions of various production considerations, including manufacturing, packaging, and weight. NOTE: This is
The foundation of Amazon product discovery lies in its search engines and product detail pages. This video covers both web and mobile search, keyword visibility, affiliate programs, detail page optimization, and best practices for product descriptions and customer reviews. NOTE: This is not an official Amazon Advertising video, nor do I represent Amazon. Please read and
Amazon Deep Dive for Publishers: Amazon search and detail page basics Read More »
If you want to grow your Amazon publisher business, you need to know how Amazon views the world … and develop a strategy that strengthens YOUR business in the long run. The Ten Commandments of Amazon covers everything from Amazon’s “flywheel” business model and value chain to navigating Amazon terms of service. There’s also advice
Amazon Deep Dive for Publishers: 10 Commandments of Amazon & strategy basics Read More »
Publishers and self-published authors with Amazon KDP accounts sometimes may need to order copies of their paperbacks at cost, instead of full retail price, for promotional events or other purposes. This 6 minute video shows how to do it, using real books in Amazon KDP as an example. This is not an official Amazon video,
How to order paperback author copies from Amazon KDP (video) Read More »
I spotted this comment on an Amazon Seller Forums thread about the Amazon Brand Registry, which lets brand owners register trademarks: “Problem is I can’t add EBC. That’s is all I really care about.” The participant was referring to a marketing program called Enhanced Brand Content (now known as “A+ content”) that lets brand owners
Why sellers are so eager to get on the Amazon Brand Registry Read More »
If you use Amazon Associates to generate online revenue for clicks to products you are selling (via Amazon Seller/Amazon FBA) or products sold by other vendors on Amazon, this short video will show you how to create an Amazon Associates widget for a specific product that can be embedded on your WordPress site. NOTE: This
How to embed an Amazon Associates widget in WordPress Read More »
If you are new to Amazon FBA, here is a step-by-step guide to replenishing inventory in Amazon Seller Central and purchasing UPS shipping. Covers shipping origin, Amazon-prepared barcodes, Amazon fulfillment centers, and more. This 15-minute video explains how to do it all, using a real product and shipment as an example. NOTE: This is not
How to replenish Amazon FBA inventory and purchase UPS shipping in Seller Central Read More »
