In my Amazon Deep Dive video series, I talk at length about Amazon Advertising metrics, from ACoS to Sales. But there are 2 vital metrics that Amazon Advertising doesn’t provide – spend per sale, and the conversion rate. In the following 8-minute video, I explain why these metrics are so important. Even better, I show you how to create them on your own using basic spreadsheet techniques in Excel/Google Sheets.
For more information on how to get the most out of Amazon programs like Amazon Advertising, Amazon Advantage, and Amazon FBA, check out my Amazon Deep Dive for Publishers.