When I first started thinking about creating a lean framework for media content, I wrote some blog posts about Lean Media. As I began to prepare the Lean Media book, I gave a few presentations for which I recorded some simple videos. Recently, I decided it was time to update the Lean Media video content with a shorter, more succinct presentation that captures some of the lessons and examples from the book. The Lean Media video is posted below.
In short, Lean Media is a production framework can help media creators make media that audiences love. It’s worked for some of the biggest brands and most well-known artists, as well as smaller teams and startup media ventures. This 15-minute video shows the basics of the Lean Media framework, including:
00:00 Introduction/Who is Lean Media for?
01:20 Who is Lean Media not for?
02:50 Famous Lean Media examples (Stock photography licensed from Depositphotos)
04:40 Goals of Lean Media
05:25 Lean Media Principle #1 – eliminate waste
07:55 Lean Media Principle #2 – understand audiences
10:10 Audience feedback – chubby media vs Lean Media flowcharts
12:45 Led Zeppelin example
14:25 Lean Media Principle #3 – focus creativity
15:25 Lean Media Project Planner examples