How to create Amazon video ads if you have a registered brand in the Amazon Brand Registry. If you don’t, or you don’t have access to Sponsored Brand ads in Amazon Advertising, you won’t be able to create video ads. Narrator Ian Lamont is an experienced Amazon, Shopify, and Etsy seller who has built two […]
Amazon PPC tutorial: Amazon video ads for Sponsored Brand campaigns Read More »
My quick tutorial on what to look for in an underperforming Sponsored Display campaign in Amazon Advertising. Narrator Ian Lamont is an experienced Amazon, Shopify, and Etsy seller who has built two successful brands from scratch. He is also the creator of the Lean Media framework, which provides a new approach to innovation that reduces
Amazon PPC walkthrough – how I optimize Sponsored Display ads Read More »
Last month I received an intriguing email from Barnes & Noble Press, which sells many of my company’s books on the bn.com website. It was about a new self-serve ad platform that could potentially help promote my books there. But my interest evaporated when it became clear that B&N was massively overcharging for the service,
B&N botches ad platform rollout. Can it relaunch with better rates? Read More »
If you have been using Amazon Marketing Services (AMS) in recent years, you probably received an email this week describing the new name: Amazon Advertising. But the big news is not the name. It’s the new interface, and a new requirement for “Sponsored Brands” (formerly Headline Search Ads). First, the announcement: We are excited to
AMS is now Amazon Advertising, but the big change concerns Headline Search Ads Read More »
When I launched the Lean Media book, one of the most important promotional tools was Amazon Advertising (formerly Amazon Marketing Services, or AMS), a self-serve advertising platform available at advertising.amazon.com. It allowed me to start promoting the book even before it was released, by sending potential customers to a preorder page. You can use Amazon
What is Amazon Advertising (formerly AMS)? Read More »
For many years, Amazon customers have been able to create profiles that are attached to the reviews they leave on Amazon.com. They are simple, containing a name (or anonymous handle), and other optional elements such as descriptions, locations, profile photos, and all of the items (electronics, books, tools, gadgets, etc.) the person has reviewed. Until
Amazon removes reviewer emails from profiles Read More »
If you use Amazon Advertising (formerly Amazon Marketing Services, or AMS) advertisements to sell media (such as books or video games) or other products (electronics, toys, clothing, office goods, etc.) you are no doubt familiar with the Amazon Advertising dashboard. It presents many metrics, but one of the most interesting is ACoS, or Average Cost
Why you can’t trust ACoS metrics in Amazon Advertising (and two alternatives) Read More »
If you create online media content content aimed at niche audiences, there’s a good chance that the content management system (CMS) powering it is WordPress. Further, if you want to add social sharing buttons to share content to Facebook, Twitter, LinkedIn or other social networks, it’s highly like you are using the Simple Share Buttons
Simple Share Buttons Adder is an adtech and redirect nightmare Read More »
