Amazon PPC walkthrough – how I optimize Sponsored Display ads

My quick tutorial on what to look for in an underperforming Sponsored Display campaign in Amazon Advertising.

Narrator Ian Lamont is an experienced Amazon, Shopify, and Etsy seller who has built two successful brands from scratch. He is also the creator of the Lean Media framework, which provides a new approach to innovation that reduces costs and risk while boosting the chances of making media that audiences love.

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