An independent book publisher shows how to optimize your Amazon detail page, probably the most important thing you can do for your publishing business.
Amazon detail page optimization for book listings Read More »
I recently advised a publisher who was using one of the Ingram wholesale programs for independent publishers (IngramSpark or Lightning Source) not to discount books 55%, the recommended Ingram wholesale discount. At one time the 55% discount was required for publishers intent on getting their books in bookstores, but in the past few decades it
Why I never set the Ingram wholesale discount to 55% Read More »
Modern Retail has a report today citing Amazon research from Bobsled that says brands are pulling back on Amazon Prime Day discounts this year owing to various factors, ranging from macroeconomic conditions to continued supply chain disruption. Here’s what Modern Retail is reporting: “From a sample of 60 brands polled, 22% said they will be
Are brands pulling back on Amazon Prime Day discounts? Read More »
Amazon FBA Sellers are getting ready for Amazon Prime Day 2022 (July 12-13). Gross merchandise volume will be massive, but not every category will benefit. For instance, books are not a strong category, but electronics are. Amazon’s use of Affirm will help sellers of more expensive items convert browsers into buyers, which will spread out
Amazon Prime Day 2022: Tactical advice for sellers Read More »
Amazon just shut down your FBA account, and is demanding a “POA,” or plan of action. Wondering what the definition of an Amazon POA is? Narrator Ian Lamont breaks it down for you. He is an experienced Amazon, Shopify, and Etsy seller who has built two successful brands from scratch.
Amazon wants a POA. What is an Amazon Plan of Action? (POA definition for FBA sellers) Read More »
Today I will be talking about a very ugly trend in the world of Amazon third-party sellers. It’s the hate directed at “Chinese sellers” on Amazon who are mischaracterized as evil and blamed for all of the bad stuff happening on Amazon Seller Central. I’ve seen it for years, and today I decided to speak
Chinese Sellers on Amazon are getting singled out, and it’s wrong Read More »
These no-nos should be obvious, yet I see people making these mistakes all the time and their Amazon Seller accounts get shut down as a result. Number one: you don’t respond to Amazon messages that require immediate attention including order fulfillment and account health.
Want to get your Amazon FBA account shut down? The 3 easiest ways to do it Read More »
What is a publishing brand, and how can indie publishers build one? This short video explains the elements that typically make up a publishing brand and uses an example from a book series to show how independent publishers can approach the challenge of building their own brands and leveraging them for additional income streams. NOTE:
Amazon Deep Dive for Publishers: Building a publishing brand on Amazon Read More »
This short video explains how to prepare an Amazon Advantage shipment using the advantage.amazon.com online tool. NOTE: This is not an official Amazon Advertising video, nor do I represent Amazon. Please read and review the relevant Amazon terms of service to learn more about Amazon programs for sellers, including Amazon Advertising, Amazon Seller Central, and Amazon
How to Prepare an Amazon Advantage Shipment Read More »
This Amazon Deep Dive video explores Amazon Advantage, and why publishers may want to try it out for offset-printed books and special types of media products. It includes a review of the interface as well as special marketing opportunities, including Amazon Vine and A+ detail pages. NOTE: This is not an official Amazon Advertising video, nor
Amazon Deep Dive for Publishers: Amazon Advantage explained Read More »
