Content marketing tip: If you have regular newsletters using Klaviyo, Mailchimp, or Constant Contact, don’t let that sweet content go to waste after the newsletter blast goes out. Repurpose your best newsletter content for your website, social media, and elsewhere to get an SEO boost. It’s a content marketing technique I call newsletter SEO, and can lead to a flywheel effect online.
I do this type of content marketing for my own brands. Weekly newsletters to my tens of thousands of customers gets a second and third life on other platforms, including the website. Here’s the spreadsheet which helps me track the posts:
You can turn your newsletter tips, interviews, company updates, product news, fun stuff, or whatever, into blog posts or other online assets that can be shared on social, re-used in newsletters, or optimized for SEO. This newsletter SEO approach can also be used for YouTube channels, with the content incorporated into scripts, video descriptions, and other assets.
It sounds basic, but I see a lot of ecommerce, media, and even enterprise websites missing this content marketing opportunity.