In my Amazon Deep Dive video series, I talk at length about Amazon Advertising metrics, from ACoS to Sales. But there are 2 vital metrics that Amazon Advertising doesn’t provide – spend per sale, and the conversion rate. In the following 8-minute video, I explain why these metrics are so important. Even better, I show […]
Most 21st century businesses need to have at least a little media DNA to market their products/services and connect with customers. If you have a website or social media presence, these are in fact important channels for distributing media to an audience, which may consist of current customers, prospective customers, partners, and peers. Many small
How small businesses can use Lean Media Read More »
Let’s talk about the Amazon TOS for publishers. TOS means “Terms of Service” and it’s basically the rules Amazon sets out for everyone who uses various Amazon services, including Amazon KDP, Amazon Seller, Amazon Advertising, and other Amazon programs. Before I get into the details: This post represents my opinion based on my experience and
How publishers should navigate the Amazon terms of service (TOS) Read More »
Last month I received an intriguing email from Barnes & Noble Press, which sells many of my company’s books on the bn.com website. It was about a new self-serve ad platform that could potentially help promote my books there. But my interest evaporated when it became clear that B&N was massively overcharging for the service,
B&N botches ad platform rollout. Can it relaunch with better rates? Read More »
There’s a great article in The Economist about management lessons derived from the rock world. I think the study of bands’ management styles really does give useful insights into creativity and venture creation — this is a topic I covered in Lean Media, especially with discussions about the rise of Led Zeppelin in the late
Management lessons from rock and roll Read More »
It’s reached the point where if I see an article about startups that uses the term “lifestyle business” I just stop reading. It’s either a business or it’s not. Product or service? Check. Place to sell it? Check. Cashflow? Check. It can be a one-person shop, or it can be a massive enterprise. Yes, the
The difference between startups and lifestyle businesses Read More »
This question about Amazon FBM royalties came from a member of the Independent Book Publishers’ Association, on whose board I serve. Here’s my answer: Amazon Fulfillment by Merchant (FBM) is technically part of “Amazon Seller” accounts and there are two tiers: Free Professional ($40/month) Free gives you basic access to selling stuff on Amazon and
What’s the Amazon FBM royalty for books? Read More »
A former colleague recently asked a very good question: Why not create audiobook versions of my nonfiction guides? In this post I’ll explain why this idea despite having promise won’t work for my book publishing company. Some quick background: I am the founder of i30 Media Corp., which publishes IN 30 MINUTES guides. There are
Three reasons not to publish an audiobook Read More »
A publisher recently reached out asking about how to use Internet graphics in a yet-to-be released book on a specific medical condition. The author had found the images on a Google search, and wants to use them in the book. The problem that the publisher immediately identified: the images are copyrighted and therefore can’t be
How to use Internet graphics in your book – medical illustrations example Read More »
Don’t assume anything about your ability to make custom goods on Amazon FBA and successfully sell them. I say this after reading this account from a prospective FBA seller who is documenting his or her journey, and making some mistakes that could be very costly down the road. But it provides a window into getting
Before you start selling custom goods on Amazon FBA … Read More »
