A Stable Diffusion review for people who operate an Amazon business. I finally had a chance to play around with Stable Diffusion, which uses a type of generative AI based on diffusion algorithms and millions of online image samples. Here’s my Prompt: “Family Tree Chart.” The results are below. It’s interesting as art, and maybe […]
Stable Diffusion review: Cute, but not ready for my Amazon business Read More »
The United States Patent & Trademark Office (USPTO) is being swamped by trademark applications (about 900,000/year, or 3x the level 20 years ago). Many of these applications are solely concerned with getting a so-called Amazon trademark … and not just because of Amazon’s hundreds of millions of customers. Amazon’s own policies have a lot to
USPTO swamped by Amazon trademark applications, 25% are from China Read More »
Can you view the number of times your book’s detail page has been viewed? It’s complicated, and depends on what access you have to Amazon Advertising and other software programs.
How to determine the number of views for an Amazon KDP book’s detail page Read More »
Amazon’s share price was hammered as third quarter 2022 earnings came in. It’s not looking good in terms of Amazon profits and rising costs. What does it mean for FBA and FBM sellers? Here are some of my thoughts. For 3P sellers, Amazon will raise the bar for new supplier accounts and be more restrictive
Amazon profits are down. The impact on sellers? Read More »
Amazon aggregators (aka “Amazon roll ups”) buy up-and-coming brands that sell products on Amazon. The idea is to buy lots of small Amazon-based brands (FBA or FBM), and achieve growth via economies of scale with more efficient marketing, sourcing, logistics, and back-office operations … in theory, at least. VC-funded aggregators had been raising lots of
Amazon roll ups: operational vs. intangible challenges Read More »
This is rare. According to the Society of Authors, Amazon actually agreed to change its ebook return policies after years of complaints authors and publishers about the “refund loophole” for Kindle books. In a nutshell, Amazon customers could get a full refund on a Kindle purchase within 14 days, even if the book had been
Amazon actually backs down on the “refund loophole” for Kindle books Read More »
How to create Amazon video ads if you have a registered brand in the Amazon Brand Registry. If you don’t, or you don’t have access to Sponsored Brand ads in Amazon Advertising, you won’t be able to create video ads. Narrator Ian Lamont is an experienced Amazon, Shopify, and Etsy seller who has built two
Amazon PPC tutorial: Amazon video ads for Sponsored Brand campaigns Read More »
My quick tutorial on what to look for in an underperforming Sponsored Display campaign in Amazon Advertising. Narrator Ian Lamont is an experienced Amazon, Shopify, and Etsy seller who has built two successful brands from scratch. He is also the creator of the Lean Media framework, which provides a new approach to innovation that reduces
Amazon PPC walkthrough – how I optimize Sponsored Display ads Read More »
Late last year, Amazon Advantage (see my Amazon Advantage videos) changed its main page and several other features to look more like Amazon Seller Central. I’ve speculated before that Amazon will eventually merge Advantage into Seller Central. Could the latest updates be a sign that Advantage users will be switched over to Amazon Seller Central?
Amazon Advantage updates look an awful lot like Seller Central Read More »
What is a publishing brand, and how can indie publishers build one? This short video explains the elements that typically make up a publishing brand and uses an example from a book series to show how independent publishers can approach the challenge of building their own brands and leveraging them for additional income streams. NOTE:
Amazon Deep Dive for Publishers: Building a publishing brand on Amazon Read More »
