Blog Archives - Page 6 of 18

Amazon reminds FBA sellers (again) about inserts and review policies

Amazon over the summer began promoting the following topics on Seller Central, indicating that there are still compliance issues with customer review policies (do not request 5-star reviews or ask customers to take down negative reviews) and product inserts (thanking customers is OK, but don’t offer bribes, refunds, or other incentives for 5-star reviews). All […]

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Amazon FBA restock limits increased to 4 months

Leave a Comment / Blog / Ian Lamont

Restock Limits were a big issue in 2021, with many Amazon FBA sellers having limited inventory available for certain SKUs during the holiday season. Coronavirus-related supply chain disruptions at Amazon and sales patterns probably had a lot to do with it. I juggled SKUs so only the big sellers were adequately supplied; the secondary ASINs

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3 old school violations that will get your Amazon FBA or FBM account SHUT DOWN

Leave a Comment / Blog / Ian Lamont

These old methods for juicing sales and profits on Amazon FBA or FBM don’t work anymore, and are against Amazon terms of sale. Starts with drop-shipping, and coves inserts and customer communications. Narrator Ian Lamont is an experienced Amazon, Shopify, and Etsy seller who has built two successful brands from scratch. He is also the

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Amazon detail page optimization for book listings

Leave a Comment / Blog / Ian Lamont

An independent book publisher shows how to optimize your Amazon detail page, probably the most important thing you can do for your publishing business.

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No, you can’t email Amazon affiliate links in newsletters

Leave a Comment / Blog / Ian Lamont

Can you email Amazon affiliate links in email newsletters? No, but like with many things in Amazon, the terms of service for Amazon Associates doesn’t match the reality on the ground. This video explains. Narrator Ian Lamont is an experienced Amazon, Shopify, and Etsy seller who has built two successful brands from scratch.

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Amazon PPC tutorial: Amazon video ads for Sponsored Brand campaigns

Leave a Comment / Blog / Ian Lamont

How to create Amazon video ads if you have a registered brand in the Amazon Brand Registry. If you don’t, or you don’t have access to Sponsored Brand ads in Amazon Advertising, you won’t be able to create video ads. Narrator Ian Lamont is an experienced Amazon, Shopify, and Etsy seller who has built two

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Content marketing with newsletter SEO

Leave a Comment / Blog / Ian Lamont

Content marketing tip: If you have regular newsletters using Klaviyo, Mailchimp, or Constant Contact, don’t let that sweet content go to waste after the newsletter blast goes out. Repurpose your best newsletter content for your website, social media, and elsewhere to get an SEO boost. It’s a content marketing technique I call newsletter SEO, and

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Why I never set the Ingram wholesale discount to 55%

1 Comment / Blog / Ian Lamont

I recently advised a publisher who was using one of the Ingram wholesale programs for independent publishers (IngramSpark or Lightning Source) not to discount books 55%, the recommended Ingram wholesale discount. At one time the 55% discount was required for publishers intent on getting their books in bookstores, but in the past few decades it

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Amazon PPC walkthrough – how I optimize Sponsored Display ads

Leave a Comment / Blog / Ian Lamont

My quick tutorial on what to look for in an underperforming Sponsored Display campaign in Amazon Advertising. Narrator Ian Lamont is an experienced Amazon, Shopify, and Etsy seller who has built two successful brands from scratch. He is also the creator of the Lean Media framework, which provides a new approach to innovation that reduces

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Doing Amazon retail arbitrage (RA)? Why Amazon wants invoices and will reject receipts

Leave a Comment / Blog / Ian Lamont

“RA” is retail arbitrage, a popular way for small sellers to make money online by purchasing discounted new goods at a retailer and reselling them on online marketplace with a markup. Example: Buy something new on sale at Home Depot, resell it on Amazon at MSRP. This used to be a reliable way for sellers

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